The Fonds de Solidarité FTQ, in partnership with Cycles Devinci, has launched a publicity campaign to draw awareness to the important role Devinci plays in Quebec’s economic development.
The 30 second TV ad spotlights Cycles Devinci in order to show how the investments of the 571 000 Quebecers who are Fonds owners are keeping the local economy rolling.
The campaign is being broadcasted on all major TV networks, notably during news and public affairs programs.